Making the Most of the My Morrisons App

Morrisons stands out with its in-store butchers and bakers. Their savings strategy has gone digital with the My Morrisons app, which is key to finding the best Morrisons offers this week.

How the My Morrisons App Works

Instead of collecting points, the My Morrisons app gives you direct money-off discounts. It's simple to use:

• Check Your Offers: Before you shop, open the app. It will have a list of personalized discounts based on what you usually buy.
• Activate and Scan: Tap to activate the offers you want to use. Then, just scan your digital card at the checkout, and the discounts will be applied automatically.
• Look for Surprises: The app sometimes gives you a "Basket Bonus" after you shop, which could be a significant discount on your next visit.

In-Store Deals

Alongside the app, Morrisons has standard multi-buy deals and price reductions in-store. They also run "Price Lock" campaigns, freezing the cost of hundreds of everyday items for weeks at a time, which helps with budget planning.

This app-based model is different from the card-swiping approach used at other major supermarkets, such as the one that powers the Sainsbury's offer this week.